The only technology company I can think of that shares Apple’s emphasis on the emotional design of its hardware and software is Nintendo….
The only technology company I can think of that shares Apple’s emphasis on the emotional design of its hardware and software is Nintendo. It’s not that Apple and Nintendo share the same taste (they don�t), but that they have taste, and express that taste boldly and confidently in nearly everything they produce. Too bad Nintendo and Apple don’t compete against each other.
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