10 Ways TV Execs Don’t Get Online Video
The Hollywood Reporter did a survey of TV execs’ attitudes about online video, and WillVideoForFood posted a list of the 10 dumbest things they said. Here are my favorites:
- Warner Brothers: My personal experience is people are watching more television than ever before, and they’re watching in more and various ways.
- CBS: We don’t see it all that differently from how we looked at “Entertainment Tonight” and those facets of publicity when they came along a long time ago. It was just another way to get eyeballs to your show.
- Fox: Is it impacting the way we develop shows? Not really. We do look at the DVD marketplace and the international marketplace and try to be savvy about the arenas that we go into.
- Lionsgate: We support the marketing side of it completely, but as it potentially devalues the back-end, it’s not so interesting for us.
- Fox: Quite frankly, I think the chances of finding someone (on a viral video site) who is very interesting and a person you can build a show around are slim.
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