Help! We’re trapped on this sinking movie title!
Saw this ad for The Poseidon Adventure remake on Yahoo today, and was surprised at how readable the text is, even upside-down. In fact, what caught my attention was that I didn’t even notice it was upside-down until I had already clicked off onto another page. I had to go back and check.
It’d be interested to hear the process the designers went through to come up with this ad. I bet they worked pretty hard to make sure the text was legible at first glance.
Comments (One comment)
I thought it was a twist on the Nokia logo initially, similar font! :)
Peter Cooper / May 12th, 2006, 5:29 pm / #
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