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Distorted hindsight: “We should’ve bought Google”

Terry Semel, chief executive of Yahoo, in an interview on the NYT’s DealBook blog:

Mr. Semel talked about how his company considered buying Google soon after he joined Yahoo in 2001, but decided to pass. Google’s founders asked $1 billion for their company, and then $3 billion a few weeks later, even as they insisted they did not want to sell, Mr. Semel said.

With Google’s market capitalization sitting at more than $100 billion today, either price seems like steal.

Just a thought: would Google be worth $100 billion today if Yahoo had bought them in 2001? Probably not.

It’s easy to say “we should bought Google when Google was small”. But once you owned it, what would you have done with it? There must be a reason why Yahoo’s market capitalization is less than half of Google’s.

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